Headline Keynote Speakers

Leadership Author

John C. Maxwell is a #1 New York Times bestselling author, speaker, coach, and leader who has sold more than 33 million books. He has been called the #1 leader in business and the world’s most influential leadership expert. His organizations—the John Maxwell Company, the John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation—have trained millions of leaders from every nation. Visit JohnMaxwell.com for more information.

Leadership Author and Leadership Podcast Host

Craig Groeschel is the founding and senior pastor of Life.Church, an innovative multi-site church based in Edmond, Oklahoma. As one of the most respected leaders in the Church, Craig speaks frequently at leadership events and conferences worldwide, is a New York Times bestselling author, and serves as champion for the Global Leadership Summit. Through the top-ranking Craig Groeschel Leadership Podcast, he prompts innovative thinking in leaders at every level within any organization.

Glassdoor has also named him in the top 10 CEOs in the U.S. (small and midsize companies) and named Life.Church as the #1 Place to Work for two consecutive years under his leadership. Craig lives in the Edmond, Oklahoma area with his wife Amy and their six children. To learn more about Craig, visit www.craiggroeschel.com.


RedBull declares that 'when it comes to endurance, he is unstoppable' and Success magazine named him 'The Most Enduring Man In The World'. He has literally Redefined the definition of Impossible and is here today to share his journey with you. Ladies and gentleman, James Lawrence, The Iron Cowboy.


Ed Mylett grew up in Diamond Bar, CA. as the only boy in the family with three younger sisters. His father was his first example of what it takes to succeed in life.
Ed decided from a very young age that since he would have to work in life, he might as well work for himself and call his own shots. He realized right away that he was not going to spend his life working for someone else and building their dreams. His wife Kristianna, who had been his sweetheart since they were teenagers, shared that same vision of life. Her father was an engineer who worked hard so her mother could stay home with her six children. 

Their initial dream was for Ed to play major league baseball, but an injury sidelined any chance he had for professional athletic career. After putting in countless hours of practice and hard work into baseball for so many years, he wasn't sure what to do next with his life.

While his personal and family life thrived, Ed's career goals stalled. After several job changes, he came across an exciting, entrepreneurial opportunity in the financial services industry with World Financial Group. During their early years in the business, he and Kristianna faced a number of challenges. Ed was always gone in the evenings calling on people and speaking in meetings, and the couple still was not prospering financially. They also couldn't spend much time alone, but they still found joy with being in business with each other.

While Ed has always been more concerned with dreaming big and working hard, Kristianna focuses on establishing financial and family security. He finally convinced her that if she would let him work really hard for three to five years, they would have the next 50-60 years to do whatever they wanted to do. Then finally, his consistent dreaming and effort paid off and his business grew and thrived into a nationwide team of associates, which has turned out some of the most inspirational and successful leaders in the industry. Ed and Kristianna went from being a typical young couple struggling financially, to becoming millionaires while still only in their 30's.
Their business today doesn't just provide the Mylett family with a tremendous income, but it also allows them to have an incredible lifestyle and the freedom to do whatever they want, when they want.

Today, Ed is one of the premier business leaders, peak performance experts, and motivational speakers in the world. He has a passion for mentoring and coaching others on what it takes to become a champion in all areas of life. He has shared the stage and has very close personal relationships with other business legends such as Tony Robbins, John Maxwell, Phil Knight and many others. He is best selling author, host of the top rated Max Out Your Life Podcast, and speaks all over the world.


Scaling and Exit Strategist

Hunter Ballew is the Founder of Cornerstone Construction & Roofing.com where he has focused on providing a work experience that team members are excited to be apart of while changing the perception of the industry. Hunter served in the United States Marine Corps Reserve from 2009-2015 & spent 5 years Full Time at the Fire Department before hanging it up to go into business full time. In 2017 he founded Cornerstone Construction and quickly scaled to $15M in sales during the year of COVID, 2020. At Cornerstone the core values have been made clear from the beginning; Guarantee the Highest Quality of Work, Provide the Best Customer Experience & Promise to Serve Our Communities. With the common mission of serving our communities, it has been easy to attract & retain the top talent needed to scale. Hunter hopes to carry these values into all SIRC companies. After two years in the industry Hunter founded RoofCON, a conference centered around integrity, leadership & legacy, to help unite contractors across the United States and develop them as legacy-focused leaders who care more about people than profit. Through his reach into multiple industries he aims to continue to unite contractors & homeowners to provide a national solution.

Vision, Team Building & Strategy. Hunter will go toe-to-toe with anyone when it comes to these three skills. He doesn’t just talk about leadership & empowerment - he lives it. Hunter doesn’t pretend to know it all. He knows you go farther, faster with the right team around you and wants to surround himself with people who have more expertise in the divisions he does not have experience in.

Hunter has spoken to thousands through events, podcasts & retreats. He has been featured on Forbes, Entrepreneur.com, USA Today, Business Insider & more. Hunter serves on the Advisory Board for CompanyCam, while also serving as a Board Member for QuiverFull Adoptions; seeing every child being given an opportunity is a passion of his. Hunter & his wife Maggie are currently in the process of adopting a child that will join their two year old little boy, Turner. Although Hunter will continue to innovate in the solar, roofing & EV charging space he wants his legacy to be that he helped develop millions of leaders who went on to change the lives of billions.

Trial Attorney and Large Loss Expert

Although many people know Phil Sanov through his daily inspirational video #BADASSMorningMessage, Phil also helps setup insurance claims up for quick success. Phil’s trial experience includes multi-million-dollar policyholder victory verdicts in hailstorm, windstorm, and fire claims. Phil’s reputation as an attorney getting millions for policyholders leads insurance carriers to pay policy limits -- and more -- long before claims get to trial. This helps policyholders and those serving them get the money they deserve without suffering the time and uncertainty getting jury verdicts.

Phil’s proven track record tells insurance carriers he knows how to win at trial and will go the distance for policyholders to get all they deserve.
The National Trial Lawyers Association now honors Phil as both a Top 10 Bad Faith Insurance Trial Lawyer and Top 100 Civil Plaintiff Trial lawyer.

Phil’s personal experience surviving Hurricane Harvey combines with his long-term triumphs helping first party policyholders to make him an even more formidable lawyer representing policyholders. Focusing on First Party Property Damage Insurance Claims for over a decade, Phil knows how to work claims the right way to get the right results. In the last several years alone, Phil has secured over $50,000,000 in policyholder victory verdicts and settlements.

Phil enjoys speaking to large and small groups bringing more leadership, persuasion, and personal growth skills to the Insurance Restoration Industry. Phil looks forward to helping you. When not helping policyholders and those serving them, Phil spends most of his time studying personal development and providing motivational content to others. Phil also enjoys running events and spending time with his wonderful wife Tiffany.

Solar Expert

Number One Door to Door, Face to Face Sales Person in the World, 8 figure personal sales volume, 4 Time D2D Double Golden Door Award Winner*, Partner and VP of Sales of SunSolar Solutions, a $50 Million Solar Sales and Installation Company, 25+ years Experience in Sales and Senior Sales Management. Author of soon to be released book “No Matter Watt - Hacks, Habits and Skills of 8 Figure Sales”
*The Golden Door Award is given out at D2DCON to solar sales people who sell 1,000,000 watts of solar in a year. I have sold between 2 and 3 Million watts of solar every year the previous 5 years.

Business Coach

Danny is one of North America's top contracting thought-leaders, assisting hundreds of entrepreneurs every year to build kick-ass, profitable businesses.
Hyper-focused by his desire to do better, be better, he started his own contracting business when he was just a teen and by the age of 20, he was leading a franchise company where in just one year he grew sales by 225%.

In 2015, he co-founded Breakthrough Academy as a way to open horizons for other contracting entrepreneurs.

Breakthrough Academy works with over 400 contractors across the continent, managing over $1.2 billion worth of revenue, and was rated Canada’s 106th fastest growing company by The Globe and Mail’s Report on Business in 2020; BTA’s third consecutive year on a national growth list.


Dale Childress Jr. is author of The Objection Blueprint, Roof Sales Survival Guide, Above Top Secret, The 21 Second Roof Pitch & creator of Master Closer Academy online.

Mr. Childress is an international roof sales trainer & president of Master Closer LLC.

Marketing Expert

Joseph is the head trainer at Contractor Dynamics, the leading marketing training company for the roofing industry. 

They help roofing companies create predictable growth by leveraging social and digital marketing.
They with roofing companies of all different sizes throughout North America .

After growing up as a 6th generation family member in his family’s construction company, he started Contractor Dynamics in 2012 because he saw a need in the market.

Joseph lives at the Jersey Shore, where he enjoys running, surfing, and hanging at the beach with his wife, Alyssa, and two children.

Adam Bensman
Roof Sales Expert

Adam’s sales strategies have been proven in the field by thousands of roofers across the US and Canada. He’s helped countless sales reps earn their first 6 figures (or multi-six figures) in their first year! He’s helped companies drive 2x, 3x, and even 4x annual growth. He approaches scaling with a “bottom up” mindset -- by investing in the personal growth and transformation of the sales reps in the field. Adam “fell” into roofing sales on accident after struggling with poverty-level wages as a massage therapist. In his first 8 months, he generated a 6-figure income and transformed his life. He worked his way up to C.O.O. of a roofing & restoration company operating in 5 states and 6 cities. He scaled up his team and developed proprietary strategies and “formulas” for roofing sales success. He left the day-to-day operations to pursue his passion of helping roofing sales people transform their lives and SMASH their income goals. 

Chuck Thokey
Sales expert

Breakout Speaker & Panelist
What do sales organizations need most to successfully navigate change, stay relevant, and compete in today’s often crowded sales arena? Systems. Processes. Leadership. Increased closing ratios. Cohesive sales teams, and a path to realize big goals.
That’s where Chuck Thokey comes in. He works with companies all over the United States to take what can feel like an overwhelming menu of change and break it down into easily implemented strategies and systems that allow them to effectively bypass sales stalls and status quo to dramatically increase their market share and growth opportunities.
How does he do that?
• By working with your sales leadership team to create training processes and skill building programs that work for your organizations and industry so they can be self-reliant as they bring on future sales team members
• By getting every member of your team on the same page to cultivate synergy and collaboration
• By using trusted methods to forecast sales production and profitability to get off the revenue roller coaster and create sustainable, repeatable results
• By shifting leadership mindsets and skills to ensure every member of their team feels valued, heard, and seen which cultivates trust, loyalty, and momentum
• By helping sales professionals break through limited belief systems and old skill sets to best realize their full potential, which increases their bottom line and yours
• By helping you create a culture that inspires problem-solving, creativity, healthy competition, and outstanding teamwork
His job is to help you to transform your organization in such a way that your leadership and sales teams have a clear and well-defined path to not just hit target goals but exceed them with less stress and more efficiency.
Chuck has 16 years experience managing many very large sales teams in the home improvement industry making them extremely successful. He is now widely known as one of the industries leading Sales Leadership and Training Coaches.
If you’re eager to learn how he has helped companies sustainably move from a 20% close ratio to over 65%, contact us now. We’ve got the tools, training, and systems you need to take your sales business to the next level.


Sep. 30 - Oct. 2, 2021

Orange County Convention Center | Orlando, FL

Who is RoofCON for?

 Well, let’s start by saying RoofCON is NOT for everyone. The event attracts high integrity contractors who are passionate about growing their team, serving their clients & building relationships with contractors from across the nation. 

Through this, you will see your revenue multiply!

 Why Did You Create roofcon?

 RoofCON was created to build a community of high integrity roofing professionals who are passionate about leadership, integrity, legacy, and elevating the roofing industry beyond historical stigmas. This “no-pitch” conference is designed to develop leaders, provide knowledge and content to improve and grow your business, and give back to our community.

 How do i become a sponsor?

 To become a sponsor please visit: https://roofcon.com/become-a-sponsor/ and select the level of sponsorship opportunity you are looking for. By clicking the “Become a Sponsor” button, you will be guided to a quick questionnaire. 

Upon completion, we will follow up with you as soon as possible.


 There are many events that cater to the industry & many of them are worth attending. This event is not focused on partying & fluff. We are interested in helping you turn a near instant ROI. When you spend $97+ on your ticket we guarantee you will be able to create a huge return in revenue for your company after listening to the experts & building long lasting relationships.

 how long is this event?

 The conference kicks off September 30th and will conclude on October 2, 2021. The VIP party will be held following the end of the conference--which will be available for all VIP and Platinum ticket holders.

 When Does Early Bird Pricing End?

 Early Bird pricing will end on May 31, 2021. Make sure to grab your tickets for you and your team before rates go up.

 What Happens AFTER I PAY?

 After your purchase, you will receive an email from roofCON@roofing.io - Within this email, there will be a link inviting you to pre-register your ticket with step by step instructions. 

Pre-registering will save you time at check-in when you arrive at RoofCON! If you do not receive this email, please check your spam folder.

 Why should I come to ROOFCON vs others?

 Great question! There are many events that cater to the industry & many of them are worth attending. This event is not focused on partying & fluff nor is it a “pitch-fest” with every speaker selling you something, as our speakers do not pitch from the stage. We are interested in helping you turn a near instant ROI. When you spend $97+ on your ticket we guarantee you will be able to create a huge return in revenue for your company after listening to the experts & building long lasting relationships.  

 What is included at each level of ticket

 Expo - $97 - Expo Access Only

General Admission - $297 - Full Conference Access, RoofCON Shirt

VIP - $497 - Full Conference Access, RoofCON Shirt, VIP Seating, VIP Party Access

Platinum - $997 - Full Conference Access, RoofCON Shirt, VIP Seating, VIP Party Access, Meet & Greet Lunch with Speakers, Exclusive Access to the Platinum Lounge w/ Speakers, Platinum Check-In [Skip The Line!]

 Why Is it So Affordable?

 While your ticket is valued at a much higher price, our goal is to make RoofCON accessible to everyone as we continue to grow the roofing community.

Part of our mission is empowering everyone within the roofing industry to grow as leaders and to positively impact our businesses, communities, and our industry at large.

 What is a “No-Pitch” Conference

 Unlike other “pitch-fest” conferences, a “no-pitch” conference means none of our speakers will sell you anything from the stage. Our industry leading speakers will provide knowledge, insight, and training that can be applied to your business immediately.

 Have other questions?

 Email RoofCON Support at roofCON@roofing.io

Frequently Asked Questions

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